Areas of Expertise
Brand Strategy
Customer Experience
Copywriting
Creative Direction
Content Strategy
From theory to practice.
You could say critical theory is a hobby of mine. Years of analyzing Chaucer in college and defending the brilliance of Frasier in my off-time (don’t tell me Frasier isn’t the modern-day Molière) unwittingly prepared me for a career in growing brands. Like so many English majors before me, I found marketing and never looked back. Go-to-market strategies became my thesis, and campaign tactics became my essays.
I am passionate about breathing life into brands through storytelling that goes beyond the content on a page. Through a deep understanding of brand values, voice, and the customer journey, I believe every brand can be as brilliant as a Shakespeare play.
When I’m not strategizing with clients, you can find me either on a plane or in a tent. True to my Sagittarian nature, I’m constantly seeking new experiences and perspectives—whether that’s through travel or a good book.
Master of Business Administration
University of Arizona, Eller College of Management
May 2023
Bachelor of Arts, Literature
Loyola University Chicago
December 2014
Phone
(480)321.6191
Email
hey@shelbybair.com