UX Content Strategy
Website design is an opportunity to integrate a brand story into every inch of a user’s experience. From webpage copy to interactive design, a website is ripe for creating a cohesive and powerful brand identity.
My Favorite Work
Career Readiness Education Hub
As a demand-generation tactic, I strategized and directed the creation of a content hub for K12’s Career Readiness Education program. Through in-depth content, we created demand for the program for both low- and high-funnel visitors.
Global Carbon Removal Partnership
With little client-provided content, I was tasked to transform internal notes for a global environmental task force into a full website. Collaborating with off-shore designers and development, this site went from ask to launch in 3 weeks.
America’s Solar Company
To help support First Solar’s “Make the Most of the Day” brand campaign, I strategized and created content for a small, campaign website. The content reinforces the brand’s promise through data and journalistic storytelling.