Digital Brand Strategy

Crafting a cohesive, engaging brand story online is key to a company thriving in a digital world. Utilizing brand frameworks and strong messaging, I approach each strategy from the perspective of the target audience.

My Favorite Work

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Career Personality Quiz

To attract potential students, we developed a uniquely positioned personality quiz that connected student personas to an offered career path at K12’s Career Readiness Education program.

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Primp My Porch Campaign

Stretching brand creative to reach audiences with home and garden retail brand affinity, we successfully sparked interested and gathered over 11,000 leads for TruGreen.

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Influencer Partnerships

To propel brand messaging for PCA SKIN, I created a network of skincare influencers. Through relationship building tactics, influencers became a new avenue for brand storytelling.

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Social Media Strategy